Selected programs and proof points.

Autodesk · Pipeline & Revenue

Events as a Revenue Engine

Led events and content programs that generated $500M in annual pipeline. Flagship conferences, field events, and digital experiences all built toward the same goal: customers who felt connected to the brand and confident in their decisions.

$500M in annual pipeline · 11% conference attendance growth · +90% CSATs

Autodesk · Digital Platform

Year-Round Digital Content & Community Platform

Built a digital content and community platform by reallocating existing budget and dual-purposing web and engineering staff already serving other event programs. The platform worked because the team believed in it and the strategy was sound. Conviction and resourcefulness outperformed spend.

Incremental annual investment · budget reallocation and cross-functional staffing

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Autodesk · Content & Community

Conference-as-Content-Factory

Developed a model that treated Autodesk's flagship conference as a year-round content production engine rather than an annual event. Built systems to capture, edit, and redistribute session content, customer stories, and thought leadership across digital channels. This was before hybrid and virtual events became industry standard.

Outcome: 900% traffic growth · 440% user growth

Autodesk · Customer Storytelling

Award-Winning Customer Stories

Developed and produced customer stories that earned industry recognition, bringing customer voices to the center of the brand's narrative. Built a scalable framework for finding, developing, and distributing stories across live events, digital channels, and executive communications.

Award-winning · customer-led narrative at scale

Arup · Strategic Partnerships

Strategic Partnerships, Customer Side

At Arup, I manage global strategic partnerships across the NGO and commercial landscape, with a focus on sustainable design, engineering, and resilience. Having spent more than a decade building programs for enterprise customers, I now manage those relationships from the customer side. The through-line is the same: shared value and how communities drive change.