Brand & Experiences Leader
Global Lead, Strategic Partnerships
Arup is a global engineering and design firm with more than 18,000 professionals across 90 countries. As Global Lead, Strategic Partnerships, I manage partnerships with industry organizations, technology platforms, and companies working across the complex supply chains that support the built environment. Having spent more than a decade building programs for enterprise customers, I now manage those relationships from the customer side, which informs how I think about partnership value, accountability, and what organizations actually need from the people they work with.
Consulting & Advisory
I advise organizations and executives across events and experiences, content and customer marketing, org design, and leadership communications. Clients have included senior leaders preparing for keynote presentations, experiential agencies focused on the customer journey, organizations developing content and community programs, and executives working through narrative and communications challenges. Engagements range from strategic advisory to hands-on production and coaching.
Global Events & Content Leader
For more than a decade, I led Autodesk's flagship events and content programs at global scale, managing teams of 10 to 15 direct reports, agency relationships, and multi-million dollar annual budgets. I developed a conference-as-content-factory model that treated live events as year-round production engines, and built a digital content and community platform for year-round customer learning. Outcomes: $500M in annual pipeline, 900% traffic growth, 440% user growth, 11% conference attendance growth, and +90% CSATs.
Content Marketing Lead
At the Pearson Foundation, I led development of programs and brands for parents, educators, and edtech consumers, including a pioneering K-12 content marketing experience. I also managed product development and digital engagement strategies for first-generation edtech products and social learning platforms. The work spanned the full production cycle: authoring design briefs, leading market analysis and persona development, managing internal content teams alongside external agencies and freelance producers, and owning marketing, promotion, SEO, and SEM across the portfolio.